Virtual communities are
good for online business
Online or virtual communities are increasingly seen as a key method of
transforming web sites into a profitable resource. Businesses recognise that by creating
on-line communities around their products, they can improve value to the customer while
increasing customer loyalty. Entertainment sites understand that an online community
fosters the enjoyment of films, music and games, while membership associations see them as
an opportunity to remove the logistical and information barriers that can limit
interaction between members.
The mission of the HOMEVR project is to provide software that transforms static web
sites into effective online communities. The overall objective is to explore, develop and
improve tools for the development of virtual community environments for residential users.
The aim is to deliver interactive services that are attractive and user-friendly.
HOMEVR is working with advanced technologies such as virtual reality (VR), digital
television, three-dimensional (3D) multi-user worlds and multimedia. The development in
particular of advanced 3D-user interfaces that are fun and easy to use will lead to
increasing acceptance and more efficient use of information services accessible from the
home. Target markets include small and medium size enterprises that could publish local
information in an easy and appealing manner. Other markets are Internet service providers
and multimedia agencies.
An integrated environment for the creation of interactive VR Communities is being shown
on the HOMEVR stand. This includes templates for typical locations within every community
(banks, specialised stores, entertainment centres, etc.). They will also see how support
for promotion capabilities, ordering, payment, consumer transactions, and support of
personal computer and digital TV-based clients can offer an easy-to-use, attractive and
visually aesthetic environment for users at home as well as organisations.Virtual
communities are good for online business