multimedia information services by cable
National, regional and local multimedia services, covering information,
education and entertainment, are becoming practicable commercial operations. Significant
advances are being made in relevant technologies such as cable transmission, digital video
and video manipulation tools and databases. However, greater integration of these
technologies is needed to produce a complete and viable service.
The CLIPSHOP project is setting up an experimental high bandwidth, multimedia
information service for the home market. These services require content preparation
(centred on digital video), content packaging (video indexing and browsing), transmission
and commercialisation. CLIPSHOP involves a major cable operator, a technology company and
a content provider. Access is by personal computers connected to the cable television
network using high-speed cable modems.
Approaches to commercialisation depend on the type of information and the type of
target user. In CLIPSHOP the multimedia content is designed according to variable business
models with, as examples, either end-user payment or sale of advertising. The exploitation
of the service will primarily occur in the context of added-value services provided by the
cable operator. The service can take several forms, from a weekly multimedia magazine for
the general public to specialised multimedia productions for targeted groups.
Visitors to the CLIPSHOP stand can use a workstation to play previews of movies
supplied via a digital cable network.