your retail shop online
How do small and medium-sized retailing chains with long experience in
selling from high street stores survive in a world of electronic commerce? They may wish
to set up a virtual outlet or chain of virtual outlets on the web, but they may not know
how to do so.
The INTERNET MEGASTORE project has developed a software package to help build virtual
outlets or a line of virtual outlets for retailing companies. The Internet Megastore tool
allows a business to create and manage online outlets, and link those outlets to their
existing retail operations. Such virtual outlets can be online stores belonging to the
same chain, or franchise operations. New and existing products can be put into the virtual
store. The whole operation is set up to become a fully functional virtual shop with all
necessary support for electronic commerce, and ready for browsing by customers.
The INTERNET MEGASTORE demonstration shows how a new virtual outlet is set up and
integrated into conventional outlets. Visitors will see the evolution of the setup
process, make changes to the store contents (adding and modifying products, categories,
prices and management information), then navigate through the store to view the results. A
simple tour through the online shopping centre will show the approaches possible.
Applications in the furniture and grocery sectors are shown.